The College of Arts and Sciences

Art direction, graphic design, web design, merchandise design, motion graphics, social media, newsletters, and photography

The Arts and Sciences encompasses over 60 fields of study within three divisions: arts and humanities, natural sciences, and social sciences. Below are examples of a wide range of projects in support of the diversity of the college.

The Arts and Sciences covers more than 60 fields across three divisions: arts and humanities, natural sciences, and social sciences. This website redesign helped the Hearing Epidemiology and Research Diagnostics (HEARD) Laboratory visually communicat
The Arts and Sciences direct mail postcard reached 500 people from the Forever Buffs network and CU donor community. This mailer raised a total of $10,200 and received a 2.2% return rate above the national average of 1-2%, according to JWM Business S
The photo above displays graphic design, cover art, and art direction for the Arts and Sciences magazine. Each year, Arts and Sciences publishes a print magazine. The 2024 theme was the definition of "Anding."
The photo above displays photography, graphic design, and art direction for the Arts and Sciences magazine.
The photo above displays infographic design and art direction for the Arts and Sciences magazine.
The photo above shows photography, graphic design, and art direction for the Arts and Sciences magazine.
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Apparel design for the college with new branding incorporated into the design.
Apparel design for the college with new icons to represent the three divisions: arts and humanities, natural sciences, and social sciences.
Apparel design for the college and stakeholders for the Buffalo Bicycle Classic (BBC). The BBC raises awareness and money for scholarships. The final design was printed on a grey t-shirt.
The college has four social media platforms: LinkedIn, X, Instagram, and Facebook. Instagram is a direct link to the student community. From 2023 to 2024, the college's following has increased by these percentages: Instagram followers by +54% to more
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The College of Arts and Sciences homepage

Complete redesign, new structure, copy, and tag line, and full implementation and visualization of the Arts and Sciences brand

Newsletter design

The Have Ya Heard newsletter goes out weekly, and the ACE newsletter goes out once a month. Both designs have evolved and developed over time.

Please review the section below for further explanation of the design process.

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Project descriptions

  • Direct mail postcards with a reply section for the CU Advancement Department. Five hundred of these postcards went to their donor community on behalf of the College of Arts and Sciences. The campaign raised $10,200 and achieved a 2.2% return rate, surpassing the national average of 1-2% (JWM Business Services).

  • Website creation led by a team of two for the Hearing Epidemiology and Research Diagnostics (HEARD) Laboratory in the College of Arts and Sciences. Kylie designed the HEARD Lab homepage, taught the lead scientist how to update the website, and created video tutorials for her to reference anytime.

    Arts and Sciences homepage revamp: Restructure, reorganize, and develop new content in a visually compelling way to tell a story to the predominant audiences, students, faculty, and alumni.

    Other page designs:
    Giving in Action
    Be Well
    Be Well - 4 Seasons of Wellness

  • The pictured 30-page print magazine above features brand elements, an infographic, select photography by Kylie. The magazine theme was “The definition of ANDing.”

    Art direction and design led by Kylie.

    View full layout

  • New merchandise designs help build brand awareness for the college, the college podcast, and fundraisers.

    The Ampersand Podcast is a platform to highlight the incredible work of professors, alumni, and students.

    The Buffalo Bicycle Classic supports students by collecting gifts for college scholarships.

  • Social media management and strategy for follower, impression, and engagement growth. From 2023 to 2024, the Arts and Science's Instagram followers increased by 54% to more than 2,150, Facebook followers by 17% to more than 2,700, and LinkedIn followers by 69% to more than 850.

  • A ten-page guidebook with the college's history, achievements, and fundraising opportunities for the Advancement Department.

  • Have Ya Heard newsletter:

    • Created a larger header photo to pull readers in, inspired by the New York Times

    • Added a preview of the first article to grab readers' attention

    • Included media-type categories above the article titles

    • Designed a quote graphic to make the featured article stand out; these external articles feature outstanding Arts and Sciences faculty.

    • Updated our events section by adding a seasonal calendar graphic with four options below and audience information

    • Revamped the ad space to match the diversion visual language

    • Redesigned the diversion section, including the 'forever loop' banner, which involved utilizing After Effects

    ACE newsletter:

    • Updated all banner graphics

    • Created visual consistency and condensed information throughout the newsletter so it was efficient for viewers to understand and click through

  • For the College of Arts and Sciences, Kylie has taken a wide variety of photography. She has attended graduations, classes, fundraisers, conventions, and more. Her photos are featured in the Colorado Arts and Sciences Magazine, the Arts and Sciences print magazine, social media and more.

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