Integrated Cybersecurity Engine (ICE)

Logo development

The logo creation undergoes six phases of development: research, art direction, ideation, low-fidelity designs, final concepts, and revisions. The client, Integrated Cybersecurity Engine (ICE), needed creative direction. After discussing their business model and user experiences, the client expressed an interest in three creative directions: a literal interpretation of ICE, a medical visual approach, and a clean aesthetic, prioritizing their acronym. For the final round of presentations, mockups, like the ones below, helped the client choose their preferred design.